Skip to content
Guilherme Di Paula
Work
Ideas
Speaking
About
Contact
PT
Menu
Work
Ideas
Speaking
About
Contact
PT
Ideas
Essays on agentic commerce, platform architecture and engineering leadership in the real world.
Agentic commerce & GEO
GEO isn't the new SEO. It's SEO for your catalog
Aug 2026
Platform & architecture
Headless is an organizational decision, not a technical one
Aug 2026
Black Friday doesn't fail for lack of servers
Aug 2026
Platform migrations don't fail on technology. They fail on context
Jul 2026
Engineering leadership
Irreversible decisions need a different process
Sep 2026
AI doesn't fix a bad process. It scales it
Jul 2026